✦ The Mom ritual

Your wash day, in three steps

You already know how to do hair. What's usually missing is a version short enough to actually repeat. This is that version.

How often: Every 7–10 days.
How long: About 40 minutes
Mid-week: Oil the scalp once mid-week and re-tie at night. That's it.

Step 1

Cleanse — scalp first, ends last

01Section into four. Cleanse the scalp with your fingertips, let the runoff clean the lengths.
02Rinse fully, then follow with conditioner and detangle from the ends upward.
03Rinse cool.

How much · A quarter-size of shampoo per section.

Time · 12–15 minutes

What we'd use

Step 2

Nourish — scalp oil and a real deep condition

01Part in rows and apply the oil directly along the scalp.
02Massage for a full minute with fingertips — set a timer, it's longer than it feels.
03Deep condition the lengths for 15–20 minutes, then rinse.

How much · A dropper or two of oil for the scalp; two palmfuls of deep conditioner.

Time · 20 minutes

What we'd use

Step 3

Protect — seal, style, cover

01Leave-in on damp hair, then butter over the ends where breakage shows first.
02Braid, twist or set in your usual style while it's still damp.
03Satin at night, every night. The routine is only as good as the nights between.

How much · A palmful of leave-in, a pea-size of butter per section.

Time · 10 minutes

What we'd use

✦ Worth knowing

Postpartum shedding is common and usually settles on its own timeline. Gentle handling and a steady rhythm are the kindest response.
If you wear braids, locs or a protective style, keep steps 2 and 3 and simply space wash day further apart.

Short guides for this season

Your hair after baby

Shedding, new density, a different curl pattern. What's common, and how to handle hair that feels like someone else's.

Personalize this ritual Shop the collection

✦ What comes next

Family is the next season.

When more than one head depends on you, one shared wash day is easier than three separate ones.

See the family ritual

✦ We grow with you™

Let us come back when the season does.

We'll check in as postpartum settles and your routine can change again. No drip campaign, no daily noise — one note when what you're doing should change, with the routine already written out.

Baby's birth month is optional — it only sets the timing.

Every season

Pregnancy Baby Little One Mom Family