We grow with you™
Gentle, plant-based hair care that starts at your baby's first wash day — and grows with your whole family.
✦ What families buy most
Best Sellers.
New here? Start with the four rituals our community reaches for most.
✦ Start where you are
Where would you like to start?
Tell us the moment you’re in and we’ll build the ritual around it — from baby’s first flakes to postpartum and every wash day in between.
Real customer stories
In their own words.
Real families. Real routines. Real journees.
✦ Verified reviews · powered by Loox
✦ Ingredients
Why it works.
Castor
- What it is
- A thick, cold-pressed seed oil.
- Why we use it
- We use it for its weight and grip — it's what gives our oils that sealed-in finish.
- Where you'll find it
- Hair oils and the Chébé butter.
Questions answered
Can I use it while pregnant?
Start with the Baby Oil, which has no essential oils, and ask your OB before using essential-oil products.
Explore this care →Is it safe for my newborn?
Wait until the cord area has healed, and ask your pediatrician before starting. Patch test first.
Explore this care →Does it work on mixed, white, Hispanic or Asian hair?
Yes, every hair type. Straighter, finer hair just needs less product; curls and coils need a bit more.
Explore this care →Will it make my hair grow?
No product can promise growth, but our routine reduces breakage so you keep the length you grow.
Explore this care →